Hispanic-owned marketing agencies grow in size, scope

Alma is a Hispanic advertising agency in Miami helping Americans see Latin culture in a new light. Consider an English-language TV commercial called Disfruta that Alma produced for McDonald’s to promote the restaurant chain’s fruit smoothie beverages: The 30-second spot shows a crowd of young Latinos and Latinas throwing paint-filled balloons at each other in […]

South Florida iPad fans wait in line for the new release

South Florida residents set on being one of the first to get the new iPad released today didn’t let a little early morning rain stop them. Kevin Booker, from Hollywood, staked out his No. 2 spot in line at the Apple Store in the Galleria Mall around 9 p.m. Thursday night. That means he spent […]