Nokia took 33 percent of the Windows Phone 7 market last quarter, leading all others, according to research firm Strategy Analytics.
Microsoft’s partnership with Nokia has already yielded some reassuring results for the Finland-based handset maker.
Research company technique Analytics introduced today that fourth-quarter shipments of windows telephone 7-primarily based devices have been up 36 percent when put next with the third quarter, attaining 2.7 million units. Nokia, which entered the windows telephone 7 fray in the fourth quarter, took the top spot among providers, securing 33 p.c market proportion on 900,000 gadgets offered.
“An expanded portfolio of Windows Phone 7 models, such as the Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth,” Strategy Analytics executive director Neil Mawston said today in a statement. “Nokia is by no means out of the woods yet, and it is still on a long road to recovery, but capturing top spot in the Microsoft smartphone ecosystem is an encouraging baby-step forward for the company.”
Nokia introduced its partnership with Microsoft final 12 months. After looking at Symbian lose appeal to consumers and its market share decline, Nokia was once forced to decide how it might revive its industry. the company took an be offering from Microsoft.
With its first Windows Phone 7-based phones, Nokia decided to focus much of its efforts on Europe and Asia. The company is now targeting the U.S., among other countries, quite heavily.
Its success last quarter is, of course, relative. According to Strategy Analytics, the company couldn’t even muster 1 million unit sales during the period. To put that figure into perspective, Apple sold over 37 million iPhones during the same period.
Still, Nokia’s success came at a cost for HTC. according to strategy Analytics, HTC was once earlier the top windows phone 7 dealer in the world. Now, although, it’s been relegated to the second one spot.