Nokia’s Lumia 900 is landing in the U.S. with a 4G handset on AT&T. The move is critical for both Nokia and Microsoft since any hopes for Windows Phone are tethered to a strong U.S. entry.

As has been the case since Nokia and Microsoft attached, critics have praised the combo of a brand new hardware style with windows telephone. however shoppers aren’t exactly lining up around the block yet.

The Lumia 900 is a strong smartphone entry. It’s big, thin, and supports Long Term Evolution 4G service, which is a necessity if Nokia and Microsoft are going to compete. The 4G market has been handed to Android on a platter for more than a year.

Now Nokia can make a run—or not. I’d quibble that Nokia’s home windows phone software needs Verizon for LTE more than AT&T, however it’s a get started. The consensus view is that Nokia will face problems in the U.S.—and potentially in another country—but it’s price pondering what can cross right.

01. AT&T gives Nokia’s Lumia some real marketing support. The largest challenge for Nokia, Research In Motion, and other Android and Apple rivals is shelf space. It’s hard to get telecoms to push your wares. Nokia and AT&T have been longtime partners and that may give the devices some marketing air cover. It doesn’t hurt that Microsoft will throw some dough behind the Lumia too.

02.The Nokia-Microsoft devices hit features that in point of fact topic. In an interview with CNET’s Maggie Reardon, Nokia CEO Stephen Elop mentioned that battery lifestyles could also be a differentiating function. If Nokia can thread the battery lifestyles-4G needle, then it is going to have an actual merit.

03. Consumers could get on the bandwagon. Critics love Windows Phone, but consumers haven’t bought in. If consumers get behind Nokia, word of mouth may give it some real momentum. Nokia devices could become different enough to be cool. The current view is that Nokia smartphones are just different enough that no one will buy the devices. Americans just don’t know Nokia anymore.

04. Verizon may provide Nokia a boost. Don’t glance now however Verizon has stated that every one of its smartphones will probably be 4G LTE. If Nokia can get into Verizon briefly then it’ll have more distrihoweverion. extra distribution combined with better battery existence may provide Nokia a boost in the U.S.

05. Nokia could have a sustainable cadence of devices to keep consumers interested. Morgan Stanley analyst Ehud Gelblum and international analysts noted that Lumia 800 interest may be tapering off already, but the Lumia 900 could attract buyers. The telephone market is hypercompetitive and Nokia will need a stable cadence of devices to compete. should hit a just right stride with its product roadmap it will capture some volume.