Electronic music extravaganza Ultra Music Festival and its fans pour $40 million directly into the economy every year for everything from equipment rentals to glow sticks, according to a new study.
With indirect and brought about spending integrated, that number totals $seventy nine million, in keeping with the record from the Washington Economics group, which additionally mentioned the 3-day event helps ninety one5 jobs. The record says the event’s organizers spend approximately $11.5 million on operational costs.
The festival’s producers commissioned the report to show how the event benefits the area.
“It really benefits all the businesses locally the most and that’s what I think really makes it significant,” said Adam Russakoff, Ultra’s director of business affairs.
Ultra lands in Miami each and every March, already top season for Miami, bringing an anticipated 55,000 folks an afternoon to revel in across the world renowned DJs and performers for hours-long dance parties. remaining 12 months’s lineup included DJ Tiesto, David Guetta and an look by Madonna.
Next year, the 15th for the event, Ultra will be held from March 22-24 in Bayfront Park.
About 60 % of attendees hail from outside Miami-Dade, the take a look at says, and they and different late-March visitors seem to have been busy booking resort stays already.
“We’re trying to book rooms right now for next year, and every hotel we’re reaching out to is sold out,” said Russell Faibisch, the festival’s executive director and one of its creators.
Already busy because of cooler weather and different events, lodges in Miami may be able to make the most of the increased demands to command top costs in March.
“All the hotel rooms get occupied, so that allows us to get a higher rate,” said Laurence Richardson, director of sales and marketing at the Hilton Miami Downtown.
He said the hotel doesn’t fill up with Ultra visitors, but there is a noticeable difference in the average guest age.
The general crowd for Ultra is between 18-30, organizers said, and they typically come into town early to participate in other events including parties affiliated with Winter Music Conference, which runs next year from March 15-24. They also tend to stay out long after Ultra wraps up, at midnight on Friday and Saturday and 11 p.m. Sunday.
“They leave our event and they go out to all the nightclubs in town,” said festival producer Ray Steinman.