Google may soon launch a paid cloud storage service called Drive, five years after it first came up with the idea.
Google Drive will let consumers store documents, photographs and videos on Google’s servers for sharing and easy accessibility from any Web-connected device, The Wall Street Journal reported.
It is expected to be free for most consumers and businesses, but Google will charge a fee for those who use a large amount of storage.
If the stories are correct, Google’s entering a very crowded market that has players ranging from giants like Amazon and Microsoft to small companies equivalent to Dropbox and box, to call some of the better-known avid gamers.
Speculation About Google Drive Services
Google will reportedly offer a certain amount of storage for free and implement a tiered fee structure for larger storage requirements, which is standard industry practice.
It might integrate the service with its Android operating system, the way Apple (Nasdaq: AAPL) tied its iCloud service to iOS.
Users might be able to share files with others by sending them a link to download a file instead of having to go through a file-sharing service.
[Google] has the experience and IT infrastructure to enhance this kind of provider, and specialised answers like Dropbox were a in particular brilliant nook of the industrial cloud market, Charles King, major analyst at Pund-IT, advised TechNewsWorld. Given Google’s assets, they may most likely roll out a competitive offering at an excessively aggressive price aspect in fairly short order.
Google’s likely to succeed if it offers a cloud storage service because it has a massive footprint in the Internet space, opined Rob Enderle, principal analyst at the Enderle Group.
Google spokesperson Tim Drinan declined our request to comment for this story.
Moving Into the Madding Crowd
Apple, with its proprietary iCloud service, is among the giants in the cloud storage sector.
Amazon offers the Cloud Drive, while Microsoft has Windows Live SkyDrive.
Other players include Barracuda Networks, which charges for its service; and ADrive, which does not.
Further, Google already gives quite a lot of varieties of cloud-primarily based storage. There’s Google doctors; Google Cloud services, a paid provider for the endeavor; Google Cloud Storage for builders; and, in fact, Picasa Google’s photo and video garage and sharing web site.
If what they get for free from Google is not enough, consumers can buy additional storage space across Gmail, Google Docs and Picasa Web Albums.
Then there’s Google Music, the company’s cloud-based music service.
Why Take on a New Fight?
If Google does indeed launch the Drive cloud storage service, it will be consistent with their overall strategy of providing large scale advertising-based hosting, Enderle told TechNewsWorld.
To actually cross after the consumer-pleasant Dropbox-like service is something [Google] will have to have jumped on a long way faster, Enderle defined. If Google needs to be the pre-eminent cloud provider supplier, they wish to be on top of any distinguished cloud carrier, and Dropbox is solely that roughly provider.
Such a service will also have other benefits for Google.
For one thing, such a service will constitute part of its ongoing battle with Microsoft for supremacy, Enderle suggested. Those two are really pounding on each other in cloud services and search, because that’s Google’s turn and Microsoft is trying to hit Google as hard as Google has been trying to hurt it.
Further, the Drive service will help boost Google’s revenue.
Historically, the problem Google has had is that having an advertising-based model as it does means its product becomes a cost center, Enderle pointed out.
If you take a revenue-based approach, you can monetize your services, Enderle continued. This changes Google to a product-based company and, by making the products profit centers instead of cost centers, it will let Google do other fun things they need to do like provide service and support.
About five years ago, reports surfaced that Google was planning to launch a service called GDrive that would let consumers purchase more storage for its services. It’s no longer clear whether or no longer that idea was once dropped in desire of the existing association, which shall we consumers purchase further space for storing across Google’s products and services for a charge.