Poor math skills are ultimately causing bad shopping decisions, according into a recent study by the University of Miami School of Organization.

Researchers examined attitudes about savings, sales and bargain shopping. After surveying about 600 shoppers in retailers and malls, they learned people:

Are attracted to “extra” or maybe “bonus” items.

“Shoppers often, and also incorrectly, assume that the more from the product there is, the greater, ” said Michael Tsiros, advertising and marketing professor at UM who directed the two-year study.

Two-for-one discounts, or packages with an added sample or larger volume, tend not to always involve big savings. But shoppers tend to ignore base prices, and automatically find the larger package when given a choice between a discount or more product.

“Even though the promotions could possibly be economically equivalent, more people were using the bonus packs, ” explained Tsiros.

Think that a 33 percent discount is equivalent to getting 33 percent more of the product for the same cost.

In a test that involved loose coffee beans, many shoppers saw the a couple of choices, 33 percent extra for an original price or 33 percent off the original price, as equal.

Enrique Villamor, professor of mathematics at Florida Global University, isn’t surprised that consumers couldn’t tell the discounted choice was a greater deal.

He says many neglect to connect basic math knowledge to real world situations like shopping.

“Many of these kinds of calculations can be done in your head, ” said Villamor. “People don’t seem to apply the critical skills needed because situation, which is very much like a word problem. “

But is not everyone has the time to fix math puzzles while shopping.

For the reason that caretaker of her elderly mom and dad in Fort Lauderdale, Julie Potashnick says she is always hunting for bargains at the grocery keep but doesn’t spend her occasion comparison shopping at other places or making price calculations.

“I usually walk around top of the store where this ‘two for one’ deals are and just grab the things that I need, ” said Potashnick.

The need to take advantage of the bargain at that moment translates to customers’ decisions are not always gonna the most rational ones, explained John Fleming, director of communications on the Florida Retail Federation.

“If you glance at the unit price and take some more time to do the math, inches said Fleming, “you’d be in a position to see the difference. “

Will select the better bargain when the math is easier.

Researchers found that when prices were much better to compare, like 50 percent extra product or 50 percent off the regular price, consumers will find the better bargain.

They also found that bonus packs lose their appeal when it comes to cheaper or unfamiliar brands.

Hannah Allison, a new resident from Hollywood, says she’s only attracted to bonus provides for pricey products.

“It may be more expensive but I know I’m buying something of quality and will work for me, ” said Allison. “I wouldn’t go with something that had a certain percentage more if it was just a generic brand. inches.