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Hispanic-owned marketing agencies grow in size, scope

May 18th, 2012

Alma is a Hispanic advertising agency in Miami helping Americans see Latin culture in a new light. Consider an English-language TV commercial called Disfruta that Alma produced for McDonald’s to promote the restaurant chain’s fruit smoothie beverages: The 30-second spot shows a crowd of young Latinos and Latinas throwing paint-filled balloons at each other in [...]

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